Twenty years ago I was a newly minted MBA (Duke) doing my obligatory stint on Wall Street. I soon discovered that my necktie was strangling the creativity out of me and that corporate politics was squashing my entrepreneurial spirit.
I had to make a change, so I set out to develop criteria for my perfect pursuit. (That criteria is, by the way, as relevant today as it was then.) Those criteria included being creative, and being an entrepreneur. I had to have room for personal, intellectual, and professional growth. I had to be doing something new and different and exciting every day. Traveling was huge, an absolute must. Most importantly, I had to be passionate about and engaged in what I was doing. Work would not be work because it would excite me on so many different levels.
I chose photography. As the son of a LIFE Magazine photographer I had a camera in my hand before I could walk. For two decades I succeeded in realizing my goals.
Now it is time for another change. A year ago I started looking for opportunities that would fill the same criteria. I concluded that Internet marketing was my best option.
I had already done Internet marketing for my photographic business. I had designed and developed websites and marketed them using SEO, Adwords and Social Media. Internet marketing was a sideshow (I made the overwhelming majority of my photo revenue through my agents). Now marketing has now to become my main event.
I set about learning what needed to be learned and doing what needed to be done. I read books and blogs on SEO, social media marketing, Adwords optimization and PPC strategies. I set up new blogs to practice and test marketing strategies and tactics. And, I developed a new base of clients for whom I do social media marketing consulting.
I know the theory and the tools. I have dabbled and I have practiced. Now it is time to jump in, to get my hands dirty through a full on, pedal-to-the-metal immersion.
Your opportunity is exactly what I need and it comes at exactly the right moment in my life. I need to expand and refine my knowledge of websites and Internet marketing. You offer that. My entrepreneurial spirit is yearning to break free and boy, do I need to travel. You offer that. I need to be in a focused, productive environment. You offer that. And it would be really great to be networking with like-minded people. You offer that.
While you have a great deal to offer me, likewise, I can bring a lot to you. There is great benefit to bringing in someone with over twenty years of entrepreneurial business experience as well as with the tools acquired through an MBA program. Further, I can bring my excellent photographic and communications skills. Ours would be a mutually beneficial relationship.
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