For the past ten years I have been active in the development, creation and posting of numerous websites and blogs. All of these offerings were designed as showpieces for members of the photographic community: photo buyers, assignment editors, stock houses and models whom I wanted to photograph. The idea was to show the quality and breadth of my work, to impress the models with my long list of magazine credits (so they would reduce their rates or work with me for free), and to remind all that I was ready, willing and able to drop everything at a moments notice to travel to the far ends of the earth.
Today I have one blog and one website for my photographic works. The web site can be found at http://www.bradrickerby.com and the blog at http://www.bradrickerby.blogspot.com. The website is created from a template offered by Photoshelter.com. I find this approach much more time-efficient for the business out of which I am transitioning.
I like to paint. I like oils mostly, but sometimes use watercolor. I do mostly abstracts, but someday, when I learn better skills, I would like to transition to landscapes and seascapes. I have a website and a blog for my painting portfolio. The website is at http://www.colorlightmovement.com. The blog is located at http://www.rickerbyart.com. Lets face it, I’m not the best painter in the world. While the painting is fun, and serves a meditative function, the website and blog are not really business pursuits.
As part of my life’s repositioning I am now offering social media marketing consulting services. My blog for this is at http://www.smmadventures.com. This blog is strictly for client development. The posts are designed for the social media neophyte. They are written in terms simple enough to demystify, yet complex enough to make it evident to the reader that they require a consultant. I have just added a mailing list subscription, books through Amazon and Internet tools with which I am affiliated.
Still, the blog is not designed to be a mass-market piece. I have had a steady flow of inquiries and have developed a number of clients from the blog, which is exactly what it was intended to do.
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